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Why Online Marketplaces Will Continue to Beat Word-of-Mouth Platforms in the...
People seek the opinions of their friends. They care what they think, and they trust them to make recommendations on everything from a good meal to a good mechanic. It’s word of mouth marketing — the...
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Why ‘On-Demand’ Alone Isn’t Enough to Make a Viable Business
The success of Uber has created a feeding frenzy as companies rush to create an “on-demand” option for every part of the service economy. The winning companies are taking common, high-frequency...
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The Power of Pairing: 4 Reasons Matching Is Gaining Traction in Local Home...
If you’ve been paying attention to the home services space, you’ve probably noticed that matching is gaining traction among key marketplace players as the preferred way to connect homeowners with...
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Could the ‘Smart Home’ Be the Next Big Opportunity in Local?
It’s a well-known fact: Merchants who built businesses to serve the influx of miners into their communities during the Gold Rush made greater fortunes than the miners themselves. Today, more than 150...
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